The DSC-U30 is one of the most compact digital still cameras available in its class and the successor to the popular DSC-U20, a model which introduced the concept of the digital still camera as a pocket accessory. The DSC-U30 is ultra-compact and ultra-stylish. A reflective disc on the sliding lens cover is cleverly designed to act as a mirror, helping you to easily frame self-portraits. New features make it easy to take great shots in challenging conditions. For example in Playback Mode, Enlarged Playback allows you to check the focus of a shot immediately after it has been taken by enlarging the center of the image to either 2.5 or 5 times its actual size, a feature which is particularly useful in low light conditions. New scene settings, Twilight and Active Outdoor, add to the existing Soft Snap, Illumination Snap and Vivid Nature. Sony has applied ingenious technology to create a new Hybrid LCD screen that performs as well in bright, outdoor conditions as in indoor or lower light environments. The one-inch, 64, 000 pixel screen has a smart way of using both transmitted and reflected light to maintain clarity, thus eliminating the need to switch between viewing modes. The camera provides impressive storage capabilities and image transfer is easy, making them an ideal accessory for the connected lifestyle. It is Memory Stick PRO compatible, giving up to 1GB storage and cable-free transfer to other Memory Stick PRO compatible devices. It is also USB-equipped and is supplied with software that provides direct image transfer to a PC; this can be done even when the camera batteries are empty as the USB cable provides power for the transfer. Image transfer software, which is supplied and easily installed in a PC, automatically downloads the images and sorts them by date to user specified folders.
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